Demographic is where a producer targets the film he is going to make on a audiences wealth and not their personality. This doesn't often work because some people that aren't as wealthy can have the same interest in the film. If the producer wants to expand his viewing rates he needs to expand the demographic. When a producer targets the film at wealthy people for example, he is stereotyping everyone from that social class.
The classes are as follows:
A – Higher management, bankers, lawyers, doctors and other professionals
B – Middle management, teachers, creative and media people e.g. graphic designers etc
C1 – Office supervisors, junior managers, nurses, specialist clerical staff – white collar
C2 – Skilled manual workers, plumbers, builders – blue collar
D – Semi-skilled and unskilled manual workers
By Alex Parker
The classes are as follows:
A – Higher management, bankers, lawyers, doctors and other professionals
B – Middle management, teachers, creative and media people e.g. graphic designers etc
C1 – Office supervisors, junior managers, nurses, specialist clerical staff – white collar
C2 – Skilled manual workers, plumbers, builders – blue collar
D – Semi-skilled and unskilled manual workers
By Alex Parker
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