After reading through the Demographic profiling and Psychographic profiling we had to make a decision of what type of people will be watching our film.
For the Demographics we decided they would generally fall into catagory E - 'Unemployed, Students, Pensioners and Casual Workers.' We decided this because the majority of people who watch thrillers are teenagers and young adults, who fall into the band of Students, Unemployed or Casual workers.
This is a table showing all the different types of Psychographics.
For Psychographics we decided the audience would be 'Mainstreamers - Seek Security. They tend to be domestic, conformist, conventional, sentimental - favour value for money family brands. Nearly always the largest group' and 'Strugglers - 'Seeks escape. Allienated and diorganised. Few resources beyond physical skills. Brand choice involves impact and sensation. Buys alcohol, junk food, lottery tickets. D and E demographics.'
By Natalie Grant
For the Demographics we decided they would generally fall into catagory E - 'Unemployed, Students, Pensioners and Casual Workers.' We decided this because the majority of people who watch thrillers are teenagers and young adults, who fall into the band of Students, Unemployed or Casual workers.
For Psychographics we decided the audience would be 'Mainstreamers - Seek Security. They tend to be domestic, conformist, conventional, sentimental - favour value for money family brands. Nearly always the largest group' and 'Strugglers - 'Seeks escape. Allienated and diorganised. Few resources beyond physical skills. Brand choice involves impact and sensation. Buys alcohol, junk food, lottery tickets. D and E demographics.'
By Natalie Grant
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