Psychographic profiling is the interests, personality, values, attitudes and lifestyles of people that the thriller will be aimed towards. Based on what our group has discovered we will be aiming our thriller towards a broad and non-specific demographic of general teenagers. Teenagers are most likely to be interested in our thriller because it has violence, partying & people being tied to chairs, the sorts of things that thrillers revolve around. The violence incorporated in our main video is that of the main female character being killed after being removed from the party, this is the sort of scene that the 60+ demographic will more than likely find less interesting than teenagers. So, on the basis of studies like this into our thriller we have decided to direct it towards teenagers and people in their early 20’s. This would make our thriller more appealing to the demographic because they realise it is targeted to them.
By Ben Marshall
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